Fluctuate climate and condition of Jakarta nowadays make an active individual who has their motion outdoor influenced by the impact, such as coughing, dizzy, and sometimes fatigue.

Visitors of Jakarta Fair 2006 are not excluded. The vastness of this venue has made such visitors have to be ready in their most healthy condition in order to be able to cover thousands of stands, so that none is missing to be seen. There are various things done in achieving such condition, starting from taking supplements and getting prescription from the doctors, and even getting traditional recipes to maintain the healthy body: by taking the herbs. In this Jakarta Fair venue, there are lots of products to gain physical fitness, from the state-of-the-art modernity to traditional ones with the touch of modern package. Open space to Halls are packed with various fitness-products vendors.

As seen in Hall C, for example. The visitors have filled the stands that take place in the second alley near Central Java stand. There is Sudaryono, who is energetically taking care of the customers, as the person in charge of this stand. The sound of amplifiers play from a cassette is surely an effective way in calling the passing-by visitors. His stand is selling a wide range of traditional medicine, from herbs for fatigue, overtiredness, cold prevention, heart-arterial disease and cough. The last is working within five minutes after the herbs are swallowed.

“I guess, Jakarta Fair is a great place in selling product like these ones. Especially the prices we offer here are quite affordable, for Rp. 20,000 only. And I can’t say this without any evidence. We could gain the gross income up to Rp. 3 millions daily,” explained Sudaryono when asked about his income. He also added that he is very optimist in achieving the selling target of more than a hundred millions until the end of Jakarta Fair 2006. His herbs are also becoming the purchasing target of visitors.

Sudaryono said that his products, ViMISEE KUDA TERBANG—abbreviation of vitamin sari empon-empon in Indonesian—is made of the extract vitamins of herbals’ roots, with the price tagged as much as Rp. 20,000 per pack in Jakarta Fair. Meanwhile, selling outside the fair, the price is as high as Rp. 35,000 per pack. This herbal beverage is made of various natural ingredients that are easy to find in one’s surroundings with numerous benefits.

“With various special offers as long as Jakarta Fair is held, the visitors are not purchasing for themselves, but also for reselling,” said Sudaryono, ending the interview because he had to handle his customer who come to him.


pit/Public relations
JI Expo 2006